How guests and AI assistants find Stoweflake
Prepared by Ethan Hawkes · checked 30 October 2026 (12:18 pm ET) · PDF copy
What we checked
- Your home page and contact page, fetched signed out
- Your robots.txt and sitemap
- The structured data (JSON-LD) that search engines and AI assistants read from your home page
- Every finding below is quoted exactly, with the page it came from and the time it was fetched
What we found on your site
“Updated 5/29/2021 We are working hard to create the safest and best guest experience within this changing landscape! We will start operating again without restrictions.”
Source: https://stoweflake.com/, fetched 2026-10-30 12:18 ET
Readers, and software that summarizes your page, can take a dated operating notice at face value.
“Bad control character in string literal in JSON at position 372 (line 7 column 136)”
Source: https://stoweflake.com/, fetched 2026-10-30 12:18 ET
That is the parser's error on the Hotel JSON-LD block of your home page. A block that doesn't parse is ignored, so none of the facts in it reach search or AI tools.
Why it matters
Search engines and AI trip planners read the structured data block on your home page to learn your hotel's basic facts. When that block says "Unrated", has an empty description or image, or a single placeholder price, they either ignore it or repeat it, and they fill the gaps from booking sites instead of from you.
3 fixes, ranked
- Fix the broken character in the Hotel data block.Line 7 of the block has a raw line break or tab inside a text value. Removing it makes the whole block readable again.Web · 30 minutes
- Remove the 2021 notice from the footer.Delete it, or replace it with current policies.Marketing · 15 minutes
- Test the page in Google's Rich Results Test.Paste your home page URL into search.google.com/test/rich-results to confirm the Hotel block now parses.Web · 15 minutes
If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry